tag:blogger.com,1999:blog-42635523645355997562024-03-12T21:22:12.869-07:00HudieflyHudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-4263552364535599756.post-62182592467411037102013-10-18T09:02:00.001-07:002013-10-18T09:05:17.179-07:00BFF's in the City - Lookbook Autumn Edition<div class="separator" style="clear: both; text-align: center;">
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we may be a little late, but good things are worth waiting for. shop our amazing autumn 2013 look book here: <a href="http://issuu.com/hudiefly/docs/bff_autumn-edition" target="_blank">BFF's in the City</a>Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-191810586220756202013-10-03T13:29:00.000-07:002013-10-03T13:29:15.620-07:00Hudiefly + Life Pieces to Master Pieces: a love affair, in the making<br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It has always been an important part of my utopiat vision, when I started my entrepreneurial path with Hudiefly, that I would somehow utilize the gifts I’ve been given to navigate the business world in a way that would empower me to be in a position to give as much light and love to as many people, animals, trees, lands or just any being as possible. I vehemently believe that in this hostel, crazy, and in many ways senseless world we live in, that in order to make sustainable, real changes, we will need to dance a delicate, strategic dance between the material world and the ideal world, hence my insistence on giving back through my business endeavors to various social causes I feel connected with, thus enabling the “material” to benefit the “ideal”.<o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I met Selvon from Life Pieces to Master Pieces in the beginning of the year at a holiday party, and was invited to attend an open house at LPTM shortly after. I remember being blown away by everything I learnt about this amazing organization, which uses what they brilliantly coined a “Human Development System” to help transform the lives <span style="color: #262626;">of African American boys and young men ages 3-25 in DC’s most challenging neighborhoods by instilling values of love, community, language, arts, discipline, leadership, spirituality and meditation. The efficacy of this program is astonishing:<o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #262626;">•<span style="font-size: 7pt;"> </span></span><span style="color: #262626;">Only 33% of students in Wards 7 and 8 will graduate from high school and only 5% will earn a post secondary degree. These numbers are very low, compared to both district and national averages.<o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #262626;">•<span style="font-size: 7pt;"> </span></span><span style="color: #262626;">Young men are particularly vulnerable to low levels of educational attainment. A young woman is twice as likely to graduate from college than her male counterpart. Educational attainment is a decisive factor in breaking the cycle of poverty.<o:p></o:p></span></span></div>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">LPTM has a notable track record of closing these gaps. <b>100% of LPTM graduates go on to college or post secondary education.<o:p></o:p></b></span></span></div>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I became an instant fan, and the following month I took my entire team to LPTM and acquired our first piece of artwork through their Corporate Art Program, where businesses in the DMV area can support LPTM by purchasing art works done by its students and display them in their place of business. I fell in love with the Horse Chess Piece, as my Chinese zodiac is horse, and also because the horse moves in a L shape, which is the first letter of my Chinese name Lingfei.<o:p></o:p></span></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small; text-align: justify;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Our Horse Chess Piece adding life to our already colorful Hudiefly HQ, and the adorable, grateful LPTM student posing after Jasmine purchased the Chinese Flag piece. Good thing red is the color of happiness in Chinese culture!</span></span></td></tr>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Months go by, and albeit a failed first attempt to bring Chinese artists to participate in the “Courage on Canvas” exhibit, an annual fundraising exhibit supporting LPTM, I was thrilled that I was able to attend the opening reception last night for this year’s exhibit.<o:p></o:p></span></span></div>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">What’s more, I was delighted to see several pieces of artwork, including this one of the Chinese national flag being displayed there, and was happy to hear Miss Mary Brown, the extraordinary, idol worthy executive director of LPTM tell me that they were inspired by the Chinese Cultural Workshop Theorina from our team presented at LPTM this summer while I was on a business trip to China. So naturally we had to take the piece home with us, well, not literally, as it will continue to exhibit at the Courage on Canvas exhibit through the month of October at the Pepco Edison Place Gallery.<o:p></o:p></span></span></div>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So, yes, there you have it, Hudiefly announce its official love entanglement with the amazing Life Pieces to Master Pieces, and may we dance together beautifully in our business to social causes rhythm.<o:p></o:p></span></span></div>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Xoxo<o:p></o:p></span></span></div>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Jasmine Zhou<o:p></o:p></span></span></div>
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<span style="color: #262626;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">dancer, art collector and boss lady at Hudiefly<o:p></o:p></span></span></div>
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Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-53399780832069546242013-10-02T13:20:00.001-07:002013-10-02T13:20:04.213-07:00Hudiefly Takes Flight<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hudiefly takes Flight-DC fashion week debut of “the Hudiefly woman-free, bold and elegant” Spring 2014 Collection</span><br />
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</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Last weekend marked an important milestone for hudiefly, as we debuted our spring 2014 spring line as the opening collection for DC fashion Week's emerging designer showcase. </span></div><div><div class="MsoNormal"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This collection is the debut ready to wear collection designed using the Utopiat Hudiefly platform where Jasmine’s vision was interpreted by several DC based indie designers with the ultra talented Cathie Gayer-Roubie as the lead designer. Inspiration for the collection comes from Hudiefly’s vision of creating fashion for the woman who is not defined within any particular set of sensibilities but rather reflects the multitude of a modern day woman. The collection draws from bohemian, urban and classic styles, using romantic fabrics like chiffon and tulle to reflect the whimsical aspect of the free spirited woman. Our urban collection includes a lot of bold graphic tees and tanks that is our signature line, all with original artwork done by our collaborating artists, to embody the bold strength of a modern day heroine, and finally our elegant pieces celebrates the timelessness and elegance that is the Hudiefly woman.</span></div><div class="MsoNormal"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As hudiefly spreads its wings, we celebrate milestones like these with all of our team members and collaborators who work endlessly each and every day, and of course our customers and supporters whose validation of our vision drives us through the challenges of running a true start up with nothing but a dream and vision.</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Up next for hudiefly: the launch of our first official Artist Collaboration Graphics Series with a Japanese anime/manga theme as well as our first Cultural Fusion Collection with India Love!</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Stay tuned!</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">xoxo</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">the Hudiefly gang</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
</span></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">special thanks to our lovely models, our in house and fashion week staff, press and friends who helped making our first fashion show a grand success. </span></div></div><div><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
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<tr><td class="tr-caption" style="text-align: center;">hudiefly super women team basking in the success of the fashion show </td></tr>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span></div>Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-60715610625787900752013-09-11T10:59:00.002-07:002013-09-11T10:59:56.342-07:00DC Fashion Week Fitting<div class="separator" style="clear: both; text-align: center;">
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It's count down to DC fashion week here at Hudiefly. Our boss lady
Jasmine and the amazingly talented designer Cathie were hard at work doing
fittings for our whimsical and colorful chiffon collection on our lovely
models, which is to be debuted at the fashion
week. We are bursting with excitement to unveil what is to be the very first in
house designed ready to wear collection from Hudiefly, which, in line with our
utopia vision, was a collective effort from multiple local indie designers.<b><o:p></o:p></b></div>
Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-37034188683971666452013-08-05T04:30:00.000-07:002013-08-05T08:09:58.328-07:00D.C. Fashion Week: A Behind-the-Scenes<div class="separator" style="clear: both; text-align: center;">
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With D.C. Fashion Week coming up in September, our in-house designers are hard at work creating chiffon pieces for our S/S 2014 Collection showcase. Check out an exclusive behind-the-scenes of the making of one of our dusty rose pieces created by Jih Fan.</blockquote>
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Amidst the hectic weeks of designing, creating, planning, and model casting, we at Hudiefly are immensely excited for our show next month. Look out for us on the runway!</blockquote>
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Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-86550877513141456722013-08-02T10:34:00.000-07:002013-08-30T12:47:38.169-07:00Hudiefly Goes Shanghai<div class="separator" style="clear: both; text-align: center;">
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As a lifestyle brand, we at Hudiefly are constantly on the lookout for methods of expansion, both physical and mental. We believe firmly in the principles of being open-minded and world-conscious. This past week, a few members of the Hudiefly crew spent some time in Shanghai, meeting exciting new people, developing new ideas for business ventures, drawing inspirations from Shanghainese culture, and essentially exploring one of the most creative, artistic, and innovative cities in the world.</blockquote>
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<blockquote>
Shanghai is a wonder of its own. Holding onto its Chinese roots yet fearlessly taking in aspects of Western cultures, the city itself is a hub of freedom and creativity and a huge inspiration to Hudiefly. We'll be back soon, and when we do, we'll certainly make this city a part of our brand and vice versa.</blockquote>
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Goodnight, and see you soon, Shanghai!</blockquote>
Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0Shanghai, China31.230393 121.47370429.493424 118.89191699999999 32.967362 124.055491tag:blogger.com,1999:blog-4263552364535599756.post-42206961593213964762013-06-30T14:08:00.000-07:002013-08-02T12:19:15.453-07:00Pre-Launch Party: The Hudiefly Vision<div class="separator" style="text-align: center;">
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Last Saturday, the Hudiefly office let loose with a hybrid Hudiefly Pre-Launch / Boss Lady's Business Trip Goodbye party. We invited our staff, our relatives, and our artist collaborators to join our soirée.<br />
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We decorated our sweets table with fresh-cut flowers from the garden, decorative woods, our exclusive Hudiefly tote bags and assorted products, homemade strawberry macarons, platters of fruit and brie as well as gummy candies in mason jars for a cute, quirky, country home touch. <br />
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Sushi, charceuterie, fruit-infused champagne, and good company rounded off a perfect party setting. Congratulations, Hudiefly, and safe travels, Jasmine!<br />
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And a very, very special thank you to Miss Manvi of <a href="http://www.mochatini.org/">Mochatini</a> who provided our party with the fun, whimsical decorations to give it that perfect amount of character. Thank you so much!Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-32231791209038963732013-06-24T07:58:00.000-07:002013-07-05T08:30:19.847-07:00Kinfolk Magazine Workshop - The Butcher Block<div class="separator" style="clear: both; text-align: center;">
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At Hudiefly, we often draw inspirations from innovative, aesthetically-forward groups to help us find a way to propel our own lifestyle brand in a like-minded fashion. One of our biggest muses is the folks behind <a href="http://www.kinfolkmag.com/">Kinfolk Magazine</a>. Not only are their aesthetics and visions ideally clean, minimalist, and worldly, but their mode of execution, and their subsequent success, is impeccable and nothing short of inspirational.<br />
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This past Sunday, the D.C. metropolitan area was lucky enough to play the venue for a Kinfolk Workshop. Essentially, the magazine sponsors influential, Kinfolk-esque individuals around the world to host "workshops" pertaining to their lifestyle culture: food, fashion, flower arrangement, etc. The workshop held near D.C. was a food workshop—fish, to be precise.<br />
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<a href="http://4.bp.blogspot.com/-X4ZRxLafrDw/Udbcil3SDTI/AAAAAAAAAFk/8oMdU8xJdEY/s1600/tree.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-X4ZRxLafrDw/Udbcil3SDTI/AAAAAAAAAFk/8oMdU8xJdEY/s320/tree.jpg" width="231" /></a>The location was on a quaint little farm just outside of D.C. in northern Virginia. We pulled up onto a narrow, dirt road, shrouded by a forest of green trees. It had just stopped drizzling and the clouds had parted; the sun was peeking through the treetops and the timing of the weather was uncannily perfect.<br />
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Pulling up to a one Stoney Lonesome Farm, we were greeted by a warm group of attendees and the host, Tom, a chef from D.C. We learned about fish sustainability, the proper way to clean and gut a fish (gruesome, but interesting), we improvised some killer recipes, and bonded with strangers over bottles of Rosé and white wine.<br />
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Friends were made, delicious food was created and eaten, and a memorable event was stored into our Hudiefly book of inspirations. We ourselves hope to plan, create, and execute such interactive events in the future... watch out, Kinfolk!<br />
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Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-24456793036982116092013-05-31T10:31:00.000-07:002013-07-05T08:39:28.890-07:00Forward DC x Urban Artistry<div class="separator" style="clear: both; text-align: center;">
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<blockquote>
It’s really hard to plan out an escape to a foreign land when
you’re barely an adult, but the plan was to leave the suburbs of D.C.
because it lacked life and artistry. I couldn’t breathe behind the
politics and lies and the only thing I could do was escape… so I did
just that. I ran from George Bush straight into the arms of Queen
Elizabeth. After all, London is the city that cultivated a revolution by
ignoring the norm and creating its own individuality. It
gave life to artists like Led Zeppelin, Vivienne Westwood, and many
more. It said to the world, “Fuck you! This is who I am,” and for that I
fell in love with London. But we all know every love story has to come
to an end.<br />
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Sadly, London and I had to part, but I was quick to
find warmth in the City of Lights, NYC. A city considered by most as the
city of dreams, the city of opportunity, and lastly the city of
hip-hop. I was opened up to yet another city where poetry was spit on
the streets and decorated on the walls. How could I ever want to leave
this place? But yet again, life always has other plans and I somehow
ended up back to the place where I desperately tried to escape, the
suburbs of Washington D.C. <br />
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God, I was back in the dungeon. I
felt as though my soul and all that had been taught to me was starting
to wither away. I tried to plan yet another escape until I ran into
someone who wanted to change D.C. into the place I never thought it
could be. Therefore, I took a job with a start up company called
Hudiefly, and that’s when my eyes were open to the endless
possibilities.</blockquote>
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I went to this event this past weekend called
FORWARD presented by 88 D.C., a mix media company headed by David Fogel
and Graham Jackson, who together have been pushing forward an
underground culture to feed the souls of those DC residents who were
hungry for more art, more sound, more life, just <i>more</i>. For over
five years this dynamic duo has been weaving together a community of
individualists that aren’t scared to go against the norms of societal
standards and make an artistic statement. Also a major part of the event was Urban Artistry, an
international collective of artists and dancers focused on the
authentic and complete representation of urban dance styles. I found
myself captivated by this all-encompassing synergy emanating from the
collective of artists, performers, and audience gathering underneath an
overpass a few minutes away from the Washington Memorial to celebrate
this underground culture and community. From break dancing, to spinning,
to graffiti and live music, it was an event that showcased a plethora
of amazing local talents.</blockquote>
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<a href="http://4.bp.blogspot.com/-4IpDqUQJOmU/UdRpRwZTN5I/AAAAAAAAADE/JzsL2XxRszM/s750/tumblr_mnilb2IwmC1rvbwfao9_500.jpg" imageanchor="1" style="margin-left: 0em; margin-right: 0em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-4IpDqUQJOmU/UdRpRwZTN5I/AAAAAAAAADE/JzsL2XxRszM/s320/tumblr_mnilb2IwmC1rvbwfao9_500.jpg" width="204" /></a><a href="http://1.bp.blogspot.com/-tsPcWm0gbkY/UdRpRzsk6DI/AAAAAAAAADI/DaguHec5p8s/s750/tumblr_mnilb2IwmC1rvbwfao7_500.jpg" imageanchor="1" style="margin-left: 0.65em; margin-right: 0em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-tsPcWm0gbkY/UdRpRzsk6DI/AAAAAAAAADI/DaguHec5p8s/s320/tumblr_mnilb2IwmC1rvbwfao7_500.jpg" width="204" /></a>
<a href="http://2.bp.blogspot.com/-BVua7n5-0Fw/UdRhc1RVGFI/AAAAAAAAABI/mLLJhnys8hY/s500/tumblr_mnilb2IwmC1rvbwfao10_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="536" src="http://2.bp.blogspot.com/-BVua7n5-0Fw/UdRhc1RVGFI/AAAAAAAAABI/mLLJhnys8hY/s640/tumblr_mnilb2IwmC1rvbwfao10_500.jpg" width="640" /></a>
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<blockquote>
As I watched these artists perform, I
kept thinking how shielded the world is from such blatant expressionism.
Is it that we are not ready to show who we are to the world, or is it
that we are afraid of succumbing to the heart and, with that, losing our
own authenticity? A question that most fear, but unless we can open the
eyes of the blinded, how else will they ever take notice to who we are
as artists? As the group of us lost souls who found one
another based on a similar vision to carve out our very own slice of
utopia in the suburbs of DC, we at Hudiefly are thoroughly inspired by
what FORWARD D.C. has done to bring an unapologetic, authentic breath of
life and art to D.C. A capital with such potential doesn’t have to be
considered a dungeon anymore, rather an artistic utopia, where art and
politics can live and breathe together.</blockquote>
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<blockquote>
Visit <a href="http://www.forwarddc.com/" target="_blank">forwarddc.com</a> and <a href="http://urbanartistry.org/" target="_blank">urbanartistry.org</a> to check out amazing happenings these folks bring into the capital year-round.</blockquote>
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Photography + Writing<br />
by <b>Stefanie Akinmade</b></td></tr>
</tbody></table>
<iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/6fN5LS3wen0" style="margin-left: 1.5em;" width="480"></iframe>Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0tag:blogger.com,1999:blog-4263552364535599756.post-59226339217564587992013-05-29T13:30:00.000-07:002013-07-03T10:32:03.599-07:00Girl in the Purple Chiffon Dress<center>
</center>
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<a href="http://3.bp.blogspot.com/-ZUJR4yC5DDs/UdRdhhTUH0I/AAAAAAAAAAc/Pi4Dz9Srs34/s798/jasmine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="432" src="http://3.bp.blogspot.com/-ZUJR4yC5DDs/UdRdhhTUH0I/AAAAAAAAAAc/Pi4Dz9Srs34/s640/jasmine.jpg" width="640" /></a></div>
<blockquote>
Growing up in Communist China as a little girl, my childhood
memories were in shades of gray. I remember being made to feel utterly
shameful for swirling around in my new pretty purple chiffon dress my
mom sent me from America when I was 4, because I was being different,
because I wore colors beyond the uniformed white and gray that billions
of Chinese people faithfully donned as unofficial uniforms post-cultural
revolution. It was an era where intellect, success, beauty and most of
all nonconformity warranted harsh punishment such as prison time,
physical and mental attack by the mass public, and even execution. My
mom, who came from one of the most affluent families in Beijing, lost
both her parents during this time. The red guards raided her home and
took away millions worth of antiques, jewelry and heirlooms that are now
displayed in museums around the city. She wanted badly to become a red
guard herself and wanted to distance herself from my beautiful and
glamorous grandmother who went to visit her at her college in her fur
coat and pearl necklace. Gray became my mom’s favorite color.<br />
<div>
<br />
I
never met my maternal grandmother, but I’m told growing up that my
rebellious streak and sense of fashion seem to be cross-generation
inherited from her. Her favorite color was red.<br />
<br />
I was drowning in
the color of gray. I never felt like I belonged. The only companion I
felt connected to was a human cat hybrid named mimi. I found solace in
the endless books and music that took me away to worlds filled with
colors. I created my own fairytales. I created an imaginative world
where I flew freely in striking colors.<br />
<br />
Fast-forward 20-some
years. We went through a painful, challenging immigrant phase as a
family, now living in the U.S. My family struggled tirelessly to obtain
their version of the “American dream.” I remember being utterly lost in
the process, I remember running from it all, running from the path that
my soul felt an utter disconnect to.<br />
<br />
I ran into the arms of
romantic connections that took me on a whirlwind of experiences around
the world. I remember seeing the colors of my childhood fairytales. My
colorless, hollow soul began the process of its metamorphosis.<br />
<br />
When
I was finally called into adulthood as I entered my 30’s, when my
family’s American dream was on the verge of collapse, I stepped in to
help reverse the deterioration of our family business. Fresh from my
years of travels and rebellion, somehow I felt chosen and driven in
carving a way of doing business that I felt connected to. Against the
protests of my family, my peers, I did things my way. Magic happened.
The brewing of a socialistic-capitalistic entrepreneurial vision began.<br />
<br />
Hudiefly’s
vision evolved as I deepened my own life’s journey over the past couple
of years. The ideal of the brand is driven by my innate need to feel
authentic, to feel soulful, to be free while figuring out a way to
maintain commercial success, which, at times seemed mutually exclusive.
After over a year of struggling to find direction/identity to a seed
that was planted in me as a little girl growing up in gray China, while
juggling my other full-time business. Failing to find much resonance
amongst my very conservative social circle, I put out a job ad on
craigslist seeking people who I desperately needed to help me nurture
and grow this vision. A whirlwind of meetings led me to forming an
amazing team, composed of fashion designers, photographers, graphic
designers, architects, musicians, carpenters, organic farmers, dancers,
and dreamers who share the same urgent tingling to pave our own path,
create our own aesthetics, and change the world we live in for the
better while we are at it.<br />
<br />
The vision came into full light.
Collectively, our desire is to create a lifestyle/fashion brand that
designs, creates and promotes what we crave, what we want to see more of
in the world. We want to paint the colors of the rainbow in an
otherwise graying world. We operate based on two fundamental values:
One, we don’t produce items based on trend and will remain independent
from what the popular culture expects of us. In fact, we will gently
nudge, invite and even seduce them to steer towards a culture that we
believe so vehemently in. Our designs are inspired by principles that
are timeless, original and always with a dash of whimsy. Two, we want to
master the delicate dance between true artistic expression and
successful commercialism. We want to build a platform where we can
collaborate with and support artists whose work we draw inspirations
from and translate their artwork into commercially viable products. We
work with graphic designers and photographers in designing fashion and
home décor pieces that will enable their original artwork to become more
consumer-accessible. We work with fashion designers and interior
designers to create original pieces that we feel the need to see more of
in the world and in our own living space and closet spaces (this
summer, expect a lot of chiffon, tulle, floral and bejeweled hairpieces,
bowties, suspenders and vintage, rustic home décor pieces). Instead of
chasing seasonal trends, we will always focus on one theme each week we
want to bring to life and allow our designers to interpret the theme
through their very own unique vision. We will fund the entire design and
creation process and split the proceeds with each designer. We want to
nurture our “starving artists” so they can actually create art and not
starve.<br />
<br />
We will integrate music, organic and holistic living,
spiritual and intellectual pursuits, and a super-charged socially
responsible subculture into our lifestyle brand. We are a devoted
eco-friendly company and will be as green as possible in our designs,
production and overall business model. We want to nurture and support
not just our very own Washington D.C.-based underground, counter-pop
culture and indie community, but the united citizenship across the
world. We aren’t joking when we say that our goal is to truly carve out a
slice of a virtual and eventually physical utopian culture with our
vision.<br />
<br />
In the next several months, you will see an almost
complete rebirth of our current Hudiefly site. We will replace roughly
85% of our current product offering with new, original and exclusive
designs that will be in line with our vision. Our blog page will also
consist of our musings, behind-the-scenes snapshots and profiles of all
of our artistic team and partners to further present our vision and
company culture. We want nothing more than to share this journey with as
many people as possible who may find themselves echoing a similar
sentiment, a similar ache, to embrace the little girl in the purple
chiffon dress fighting for her right to shine in a gray and hostile
world in all of us.</div>
</blockquote>
<b><br />— Jasmine Zhou,</b> Creator and CEO, <a href="http://www.hudiefly.com/" target="_blank">www.hudiefly.com</a><br />
<br />
Hudiefly: Hudie, [ syll. hu-die, hud-ie ] means butterfly in Mandarin Chinese.<br />
<br />
<i>“To
become a butterfly… at last, crawling out of her warm and confining
chrysalis, emerging into a new, bright, seemingly limitless space,
spreading those striking, colorful wings, flying towards the light of
the sun, freely, purposefully, joyfully… even if for just a brief
moment, the metamorphosis is complete, she flies away, towards the
light, towards her destiny…her destiny realized."</i>Hudieflyhttp://www.blogger.com/profile/17020200416834274588noreply@blogger.com0